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种草 zhòng cǎo

To recommend a product so well that others want to buy it — "planted a desire in your heart."

Literal translation
plant grass
When to use it

Beauty, gadgets, travel spots: "She 种草'd this lipstick for me."

Origin

E-commerce/social-media slang; Xiaohongshu culture. 拔草 (pull the grass) = finally buy it.

Examples
  • 被博主种草了这款耳机。
    An influencer planted the seed for these headphones in me.
Similar slang
拔草 (buy/remove the grass)安利 (recommend — from Amway)
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