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舔狗 tiǎn gǒu

A simp — someone who fawns over a crush who shows no interest, sacrificing dignity for attention.

Literal translation
lick dog
When to use it

Mocking self or friends for over-pursuing someone romantically. Crude but very common.

Origin

Internet dating slang from gaming/streaming circles around 2019.

Examples
  • 别当舔狗了,她对你没兴趣。
    Stop simping — she's not into you.
Similar slang
备胎 (backup partner)暖男 (warm guy — positive)
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