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社死 shè sǐ

Dying of embarrassment in public — a mortifying moment you wish you could vanish from.

Literal translation
social death
When to use it

After tripping in public, sending a message to the wrong chat, being called out — "我社死了."

Origin

Abbreviation of 社会性死亡 (social death), from embarrassing public incidents going viral.

Examples
  • 在全班面前念错了名字,社死了。
    I mispronounced a name in front of the whole class — total social death.
Similar slang
大型社死现场 (mega social-death scene)
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