Literal translation
go to the head
When to use it
"This drama is so 上头" = can't stop watching. Also for impulse buys or rage.
Origin
Originally described alcohol going to one's head; internet usage broadened to any loss of cool.
Examples
- 这部剧太上头了,我熬夜追完。This show is so addictive — I binged it overnight.
Similar slang
下头 (kill the vibe — opposite)上脑